Location
Las Vegas Strip
Market
Advertising
Services Provided
DOOH LED Integration, Overall System Design & Coordination
Project Overview
Trust Fall was commissioned to modernize advertising spaces along 13 of the pedestrian walkway escalators along the Las Vegas Strip. The primary directive was to transform the exterior visual experience with high-definition LED systems capable of dynamic content playback visible both day and night while also improving energy efficiency, visibility, and creative flexibility for resort branding and event promotion. This marks the first time Clark Co has allowed DooH displays to be placed at a low level and close proximity to pedestrian and vehicular right of ways.
Challenges
Environmental Factors: Each tower must withstand the brutal Las Vegas heat, sand, and wind exposure while maintaining high brightness and unshakable reliability.
Multiple Party Coordination: The system required tight synergy between stakeholders, contractors, vendors, and Clark County, NV officials, ultimately a 7-year endeavour for approval.
Power and data distribution: Long cable runs along the facade demanded signal redundancy and custom voltage management.
Content synchronization: Multiple video surfaces requiring precise timing for brand graphics and advertisements.
Execution
Engineered for Durability: Designed and installed custom IP-rated LED modules, specifically optimized for high performance in Nevada’s extreme temperature environment.
Seamless Integration: Collaborated with fabricators to develop custom mounting frames, ensuring a precise fit within the existing architecture and minimizing the need for structural modification.
Advanced Control Systems: Integrated signal distribution and control hardware to achieve content synchronization across all tower faces.
Operational Efficiency: Implemented remote management and diagnostic capabilities, guaranteeing high operational uptime and streamlined maintenance. Multi-Layer cooperation with outside vendors and involved clients.
Solution
Trust Fall Technology Group successfully completed a comprehensive outfit of the escalators, meticulously replacing outdated graphics with state-of-the-art, lightweight, high-output LED screen technology. This advanced display system was designed for seamless and rapid integration, with towers being assembled off-site then hoisted into place, ensuring minimal disruption to guests and stakeholders. The resulting technological upgrade is a powerful and unified display network capable of delivering exceptionally vibrant and seamless motion video content prominently visible across the entirety of the Las Vegas Strip, directly boosting each property’s advertising capability, enhancing their nighttime presence, architectural distinction, and brand visibility. This strategic upgrade does more than just modernize the assets; it establishes a new and elevated standard for dynamic architectural video installations and large-scale digital displays throughout the competitive landscape of the Las Vegas Strip.
